Wine Talks Podcast | Monrovia, CA August 2022 – Present

As the social media manager for Wine Talks with Paul K., I have played a key role in expanding the podcast’s digital presence and audience engagement. From managing production logistics to developing marketing strategies, my role encompasses everything from guest outreach to content creation. I research and craft compelling episode talking points, develop media kits, rate cards, and press releases, and oversee the execution of promotional campaigns.

A major part of my work involves content creation and social media growth. I design graphics, edit short-form video content for Instagram Reels, TikTok, and YouTube Shorts, and strategize engaging posts that drive visibility. Through targeted outreach and creative storytelling, I have helped Wine Talks reach new audiences, securing 4.5 million views on TikTok and 1.5 million views on Instagram from a single viral post. Additionally, my efforts have led to a 50% increase in podcast downloads, surpassing 100,000.

Beyond content, I manage influencer collaborations, sponsorships, and brand partnerships, handling negotiations and campaign execution. I also oversee the production team, ensuring high-quality episodes while optimizing distribution and engagement strategies. My goal is to continuously evolve the podcast’s reach, making it a go-to platform for wine industry insights and conversations.