Social Media Marketing Manager | I Like Pie Bake Shop (August 2024 – Present, Freelance)

As the Social Media Marketing Manager for I Like Pie Bake Shop, I lead digital marketing efforts to enhance the brand’s online presence and engagement. I develop and execute tailored social media strategies, creating high-quality content—including video production, photography, and graphic design—that aligns with current trends and the brand’s identity. Through targeted growth strategies, I successfully increased the shop’s following from 15K to 18K in just two months and helped achieve over 200K in monthly reach.

Additionally, I collaborate with food influencers to generate user-generated content (UGC), expanding brand awareness and fostering authentic audience engagement. By coordinating influencer partnerships, I ensure organic promotion that drives community interaction and customer interest. I also work closely with the owner to refine monthly strategy plans, ensuring that all social media initiatives align with broader business goals while maintaining a strong and consistent brand voice.